Pedal power

Harley^® shoppers were persuaded to get onto a rather different bike in their local dealerships, to celebrate the launch of the latest H.O.G.^® member benefit

The launch of the latest H.O.G.^® member benefit saw a very different kind of bike gracing the floors of four dealerships around the UK to kickstart the partnership. With a spin bike in tow, team members from Virgin Active challenged customers to take a turn at the pedals and receive a free day pass to the local Virgin Active gym for their efforts.

HarleyWorld Chesterfield, Manchester Harley-Davidson, Robin Hood Harley-Davidson and Warr’s Harley-Davidson all played host, encouraging shoppers to contribute to the day’s mileage and get involved. “We had three enthusiastic members of the Virgin Active team join us for the day, bringing a high-energy vibe to our showroom,” says Bruno Dos Santos, sales manager at Warr’s Harley-Davidson.

“The event injected a bit of excitement into the store and added a fun twist to the day,” he adds. “One of the highlights was seeing our very own director, Rob Warr, take a turn. His participation added a personal touch to the day and showcased how even our leadership team isn’t afraid to get involved in the action! It was a light-hearted moment that brought smiles to everyone present.”

Even if you missed the spin sessions, it’s not too late to take advantage of your discount with Virgin Active: H.O.G. member get 20 per cent off 12-month and flexi memberships. Simply show your H.O.G. membership card when signing up in person to claim.

Make sure you check out all of the exclusive partner benefits available as part of your membership, spanning everything from hotels and cinema to gadgets and grooming here.