Forging New Roads, Together

Designated Drinks and HOG^® Canada collaborate on 20% exclusive discount for HOG members

Designated Drinks, a curator of non-alcoholic beers from craft breweries across Canada, has officially joined the HOG^® Canada Loyalty Program. Launched by husband and wife Mike and Kristen Norris in London, Ontario, the company is a one-stop shop for non-alcoholic consumers.

“We started from a passion for good-tasting, clean fun and a love of entrepreneurship and it took off from there,” said Mike. “We are excited to join and collaborate with the legendary community of the Harley Owners Group^™.”

The business began a few years ago when Mike was growing frustrated with the variety and accessibility of non-alcoholic options. Many craft breweries across Canada offer no- or low-alcohol beers and drinks, but finding variety and options was proving difficult.

The challenge, according to Mike, is finding the brands tailored to specific tastes.

“I was constantly finding myself in the aisles of the liquor store or the grocery store and disappointed because they were either sold out of what I wanted, or didn’t carry it at all,” he said.

Designated Drinks soon launched to curate collections and offer a range of beverages. They stock a wide variety of non-alcoholic singles, selling them individually or as part of sampler packs, and deliver nationwide.

With this announcement, HOG Canada members receive a 20 per cent discount on all Designated Drinks products. To claim your offer, send an email to hogcanada@harley-davidson.com to receive your discount code.

See all the benefits to HOG Canada members and explore Designated Drinks’ offerings.